Ostawat Masr
(أسطوات مصر)
Empowering Young Workers
Ostawat Masr (أسطوات مصر) is new initiative by the Egyptian Foundation For Small and Medium Enterprises (المصرية للمشروعات الصغيرة والمتوسطة). This initiative aims to provide professional training to young people around Egypt, starting with El Beheira governorate. This initiative will not only help the participants to learn new technical and soft skills to start a small business but it also supports them through every step to ensure their success. One of the pillars of the initiative is to give opportunity to men, women and people with disabilities.
As part of our interest and active participation in contributing to our community, we gladly collaborated with the Egyptian Foundation For Small and Medium Enterprises for this new initiative. Our contribution started with the branding of the initiative all the way to an awareness video and some print material. With the hope to appeal to the target audience, we chose a rough and bold visual language with the dominant colors of Egypt’s flag.